
Reflecting back on the past week, it's remarkable how quickly things changed. On Wednesday, handwringing about Obama's chances had reached a fever pitch. Then, on Thursday, Politico broke the news of McCain's potentially campaign-defining houses gaffe.
What makes McCain's gaffe so damaging is that it speaks to a larger truth about his out-of-touch outlook on economic issues, and we can't afford to let it fade into the background.
As Democrats, we've often not been very good at staying on offense; we tend to get bored with the same line when it's repeated over and over. But this is a line that must be repeated over and over. We must stick it John McCain.
In the short-term, the first test for the campaign will be whether Obama or Biden make reference to it today. They both should hit on the message, but at the very least, one of them must hit it hard. Then, at the convention, every single major speaker must focus on it.
We have to pound, pound, pound, pound away until every single swing voter knows that John McCain is so out-of-touch with the lives of normal Americans that he doesn't even know how many homes he own, and that his economic policies are just as disconnected from the needs of average Americans.
Oh, and for good measure, Keith O. on Countdown yesterday reported that John McCain was once asked what kind of car he owns. McCain didn't know. He had to ask a staffer.
© Jed Lewison