
Barack Obama has pounded away at his core message that if you liked the last eight years, then you should vote for John McCain because he'll deliver more of the same, but if you want change, you should vote for Obama-Biden.
It's a good message and it should remain the centerpiece of the campaign. But as Barack Obama and Joe Biden continue on the stump, they need a quick way to describe what more of the same really means. To that end, here's a three-part proposal, based on the arguments that Obama and Biden have been making on the campaign trail. More of the same means:
That's it. Those three elements encapsulate what I think we mean when we say John McCain and Sarah Palin mean more of the same. They won't get anything done, they'll continue tearing America apart over cultural issues, and they'll lie to and deceive the public with reckless abandon.
Now that John McCain agrees that this election is about who can best change the direction of this country, Barack Obama will be enjoying the political equivalent of a homefield advantage for the the rest of the campaign. This is the turf on which Obama wants to fight. This is the turf on which we will win. And what we need to start doing now is to begin closing the case by explaining what the case really means.
© Jed Lewison