A Landslide Strategy

You don't buy 30-minute chunks of national TV time if your goal is to eke out a narrow victory. You do it if your goal is to blow your opponent out of the water. And you do it if you realize that the bigger your margin of victory, the more you can get done in your first few months as President.

In short, you do it if you're as interested in governing effectively as you are interested in winning.